For the bold eco-brand Death2Dirt, I was involved in the creation of the visual and text system. A brand of cleaners that only takes nature seriously and everything else with a dose of irony, contrast and visual boldness. The project included: creating a logo system, splash visuals, 3D bottles in space, as well as a text and editorial system for each of the products: the Dirt Slayer, Kitchen Killer, Bath Basher and Floor Reaper.

The visual identity is based on a minimalist black and white palette, the product portfolio has its own colours that differentiate the individual cleaners. The text system and editorial captures the direct, authentic voice of the brand: no excuses, no lies, just safe chemistry.
The project is in the testing phase and is presented in the portfolio with the client’s approval.