Hop chup vitamin

I created the packaging design for dietary vitamins for children and adults in cooperation with a private company. The main feature is an illustrated story placed on a movable paper sleeve that wraps around the entire box. For the sleeve, I designed the die-cut shape, the product benefit icons, the typography, and the overall visual concept. I also redesigned the logo and developed the complete graphic layout of the base box. My goal was to create a playful and functional design that customers can reuse after finishing the product. The collection includes four versions based on seasonal and sports themes. The entire packaging connects illustration, storytelling, and a sustainable mindset in one cohesive product. In the same spirit, I designed the visual concept and structure of the company’s website, helping form its complete brand identity.