{"id":6385,"date":"2024-12-02T15:42:25","date_gmt":"2024-12-02T14:42:25","guid":{"rendered":"https:\/\/jankakiss.com\/braend-love-story-volume-ii\/"},"modified":"2025-03-02T15:23:58","modified_gmt":"2025-03-02T14:23:58","slug":"braend-love-story-volume-second","status":"publish","type":"post","link":"https:\/\/jankakiss.com\/en\/braend-love-story-volume-second\/","title":{"rendered":"Bra(e)nd Love story, 2"},"content":{"rendered":"\t\t
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You can only inspire people by life itself<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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A new era of feminism
and capitalism<\/h3>\n

\n<\/p>

Manufactured feminism and Western capitalism have pushed for equality. But can we truly equalize things that follow different principles? Men and women are meant to complement each other\u2014that is their natural role.<\/p>\n

This era has reshaped creativity and life itself. Fake breasts, miniskirts, “naturally” blonde models, platform shoes, and red lips now dominate. Without these elements, nothing seems to attract or sell.<\/p>\n

Borderless policies without clear rules have repeatedly crossed the red line, creating a sense of chaos.<\/span>.<\/p>\n

Creativity on the Edge of Life and Death<\/h3>\n

Bringing a new life into the world while risking your own is the ultimate act of creation. Yet, true emotion and depth are often missing. Everything feels monotonous and lifeless.<\/p>\n

Look around: post offices glow yellow, telecom is pink, electronics stores are blue, Lidl is yellow, and Zalando is orange. Branding has become predictable, stripping away its human touch.<\/p>\n

But where is the social responsibility of big brands? Where are the projects that support children, single mothers, or people with disabilities? Yesterday, an innocent life was lost so a ruler from a war-torn country could buy a flat in London.<\/p>\n

What happens when Pantone runs out of colors? When no soldiers remain because women refuse to bring children into this world?<\/p>\n

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Artificial intelligence will save the world.<\/b> <\/span><\/p>\n<\/blockquote>\n

Sometimes, creative director Andrej C. from core4 came to see me when his megalomaniacal, unfinished, and unworkable ideas reached their peak. He would ask, \u201cJana, please show me something nice (a project I\u2019ve been working on, sketches, or drawings I had hanging on my office window)\u2014I\u2019m depressed.\u201d<\/p>\n

He asked me to teach a junior designer, promising a reward. That junior now runs his own business, earning more than the “creative director.” Andrej (not yet 35) was often called into work by his mother, for reasons unknown to us. Our paths eventually parted. The junior cried when I left the team. He opened the office window and wept. Crocodile tears streamed down his cheeks. I did nothing but exchange looks, humor, and understanding. Together, we created meaningful projects, without the deadly importance of ego.<\/p>\n

And this creative director was often depressed about his creativity? Something doesn’t add up. Actually, yes. Today, he\u2019s lecturing on brainstorming and, hopefully, has a normal relationship (without his mom’s assistance).<\/span><\/p>\n

Advertisement for
real life<\/h3>\n

None of these men were creating commercials for real life\u2014the needs of families, children, women, and men. There were no ads for the reconstruction of hospitals or for supporting professions that are often leaving Slovakia in search of better opportunities.<\/p>

Who among them has campaigned to support the founding of families, their values, or traditions? Or to promote marriage over buying dogs? No one. Because family isn\u2019t considered interesting, and who would even create such an ad?<\/p>

Where are the ads promoting awareness of the nation and its historical value\u2014not just its past, but its future?<\/p>\n

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When I quietly and officially left the WLB agency, creative director Peter K. gave me Frank Miller’s book The Big Fat Killing<\/em> and a black billiard ball with the number 8, symbolizing infinity. Tears were in his eyes. When I informed the director of another agency about my departure, an offer of “something extra” was made to me.<\/p>

Some of these “values” remain difficult to understand. What do they truly represent? Our world? Men? The opposite of women? Sons of fathers who never had the chance to raise them because they had to fight Hitler? What goal is pursued by chasing “big hunts”? Where is the true essence of life? Why is it so difficult to see and feel it?<\/p>

It is important to understand the child and sincerely support their belief in unicorns and magic wands. It is essential to grasp the simple processes of the female and male body, the laws of life, and how death firmly holds its place in our everyday reality.<\/p>

\u00a0<\/p>

The Hollow Symbols
of a Fading Era<\/h3>

“Wedge and festival” campaigns, artificial beauty, and shallow ideas\u2014such as extreme forms of LGBT activism\u2014have become defining symbols of a time rapidly losing its true value. These movements, flawed from their inception, are already decaying. Yet, death makes no distinctions.<\/p>

Imagine living with the knowledge that you may never meet all your family members, scattered like ants across the globe. Look into your family\u2019s genealogy, and you may find that some of your ancestors died fighting against Hitler. Meanwhile, “big money” is being chased, yet little is contributed to real life\u2014the needs of your own children, the elderly, or your local community.<\/p>

How many millionaires, politicians, and wealthy speculators would be willing to lay down their lives in war tomorrow?<\/p>

Economic war of psychopaths<\/h3>

\u00a0<\/p>

Political leaders and economic speculators may one day decide that war is the solution\u2014a solution to the debts they have artificially created over decades. Sons of unsuspecting mothers, who eagerly awaited their arrival, are sent to war. Sons of ordinary people are sacrificed on the altar of elite power plays.<\/p>

Imagine living with the responsibility of a single extinguished life, a life whose birth or destruction depended on your decision. Whether a politician or a mother, fate and “God” have bestowed such a test upon you. Imagine looking at your own face in the mirror every day. A politician may shrug it off, while a mother carries the heartbreak, grief, and who knows what else in her soul for the rest of her life.<\/p>

Children are not a given; they are a <\/span>GIFT<\/strong>. As Mr. “Shepherd,” a lecturer at the Digital University, said in a lecture, “the tendency is sad and …”<\/span><\/p>

People today are getting dogs rather than children.<\/b> <\/span><\/p><\/blockquote>

\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

A reflection of values and a story about the search for truth – about masks, the lost sincerity of art and about a time when borders, although metaphorically erased from maps, remained deeply rooted in people’s minds.<\/p>\n","protected":false},"author":2,"featured_media":6347,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72,71],"tags":[],"class_list":["post-6385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertisement","category-branding-en"],"yoast_head":"\nBra(e)nd Love story, 2 - Janka Kiss<\/title>\n<meta name=\"description\" content=\"I am an art director, art designer and illustrator who is passionate about branding, graphic design, illustration and writing short stories.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jankakiss.com\/en\/braend-love-story-volume-second\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bra(e)nd Love story, 2 - 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